to make an appointment Call Warndon 01905 758 880 OR St Martins Quarter 01905 617 406

    About Avant Garde


    Created by husband & Wife Team Ian & Naomi Beswick, Avant Garde Worcester has grown from a simple mobile service to one of the most recommended hair salons in the midlands. They say from A little acorn a mighty oak grows and thats becoming the reality for ian&Naomi.

    Not happy with following the usual salon way, ian&naomi have set out from the start to make avant Garde different. we work hard to set our self apart from other salonS, working until 9pm and opening sundays was totally unheard of when we started doing it 6 years ago. we have a great team and our dream is to see them Grow with the company too, from trainees RIGHT UP TO salon managers. we have from day 1 worked to fit in with our clients convenience not ours. 

    Avant Garde Brand Statement

    We guarantee to provide you with a hairstyle that personally suits you, with a care routine that fits your lifestyle. But most of all we guarantee to listen. Our artistic & creative stylists share their expert hair knowledge with you so that your hair doesn't just look great when you leave the salon but every single day

    Avant Garde has grown from rented spaces in health clubs to 2 stunning independent salons & growing. Ian&Naomi started out back in 2003, opening a small 3 station salon at Cannons Health Club (now Nuffield). Ian felt Naomi was so busy as a mobile stylist, it would be safer if she could work from her own space. As Ian was working at cannons he negotiated, what was the start of something special so at the age of 19&20 the first Avant Garde opened.

    Hair West Midlands

    Two years later, thanks to excellent growth, & our first taste of employment, we opened our second salon, also in a health club in Dudley. It was then in 2005, Ian left the security of his full time job, to be involved in the business full time. After a further 2 years of growth, Ian&Naomi wanted more. They identified the need to break away from health clubs & into their own space outright. In 2008, after lots & lots of being laughed at by banks & financial consultants, they finally managed to raise the large amount of funding required, totally on their own, with no backup plan & a lot to lose. At the ages of only 24 & 25, Ian & Naomi were proud to open the Warndon Worcester hair salon situated in Berkeley Way, Warndon Villages Worcester near Tesco Express. This progressive salon benefits from a convenient out-of-town location with plenty of free parking and the first thing you'll notice on walking in is the relaxed and welcoming atmosphere. The health club salons were closed & clients moved happily over to the new Warndon venue.

    In 2010 Ian & Naomi took their next big step & became Husband & Wife surrounded by family friends & our team (the AG Family). We are often asked how can you live & work together but that’s why AG is so special thanks to our perfect fit as a couple & within our company.

    Ian & Naomi drove hard through difficult trading times to stay on course  & focused to follow the business plan they had created in 2008 & set out to open a Flagship Destination Salon. In November 2013 Ian began intensive negotiations with the Developers of the highly sort after St Martins Quarter Development. Again they proved what passion, hard work & an unhealthy desire to achieve your goals can do. St Martins Quarter was chosen specifically as we wanted to be able to continue the successful model of the Warndon Salon offering Late night appointments, opening 7 days a week & offering FREE Parking SMQ became the perfect location to be able to do this. We use the Refund vouchers at the ASDA car park & trade late & open 7 days its perfect for our city centre customers.

    Not content with opening a simple salon Ian & Naomi wanted to really turn heads & set out with Beauty Planet one of the UK’s best salon design & build companies to create what is one of the best shop fits in the UK not just in Worcester. With 16 stations, a hair spa to take you to your ultimate place of relaxation, a beauty room & 2 nail stations. Loaded with technology & exclusive products only available to Avant Garde in Worcester the flagship salon really is that & has become the perfect compliment to their beloved Warndon Salon.

    Ian & Naomi would love to share their future plans with you but some things are best kept a secret for now ;0) ..

    Kaizan Avant Garde Red