Wednesday October 29, 2014 -
Avant Garde Worcester are the sole salon distributor for Living Proof Products in worcester.
Avant Garde have always set out to bring our clients and the good people of Worcester the best possible products, We were the 1st salon to bring Kevin Murphy Products to Worcester and are delighted to have been selected as one of the 1st uk salons and 1 of only 80 salons allowed in the UK to stock this ground breaking product range. Living Proof is Co-owned by A List Super Star Jennifer Aniston, Jen is not just the face of the brand she is an actual Owner with a vested interest in the brand. Jen is a Co-Owner as a result of having the product used on her hair by her personal stylist, and loved it so much that 3 weeks after having 1st used the product she was a Co-Owner of the brand.
A little more about the Brand …
In a nut shell
The Living Proof story is a story of beautiful chemistry. An alchemy of brilliant scientists coming together with industry veterans to truly solve beauty problems.
In more Detail / The science
In the end it’s all about performance. And products that keep their promise. But years before our products ever made their way into your hands...ages before they earned beauty industry accolades and won scientific breakthrough awards, our products started out as molecules in our labs. Molecules that were invented, synthesized, analyzed, and patented. Again and again until our scientists broke the mold and our beauty experts were astonished by the results.
Hair Discovery #1 OFPMA
OFPMA is a superior way to care for and style hair; better than any of the conventional technologies that exist in the market, like silicone and oils.
This brilliantly bulletproof molecule creates an exquisitely thin, invisible shield around every hair strand. With this shield:
- hair becomes healthier over time
- hair is strengthened and protected from daily assaults like brushing and washing
- hair balances the flow of moisture in and out of strands, so damaging moisture flux is controlled
- hair fights off humidity, so frizz is stopped in its tracks
- hair repels oil and dirt so it stays cleaner, longer
- hair texture is polished into a smooth, glossy lustre
We put OFPMA in almost all of our Living Proof products because every head of hair deserves the best. Without compromise.
Hair Discovery #2: PBAE
This tiny molecule
does big things. Literally. PBAE creates a micropattern of thickening dots on every hair strand, making hair look and behave like textured, full, thick hair.
To understand the power of the PBAE technology, it’s helpful to first understand the root cause of flat hair. It only takes two words: No Friction. Flat hair simply has no friction. The hair strands are so fine and smooth that they lie flat on top of each other. The way conventional texturizers and volumizers work is by trying to create friction...but in two very ineffective ways. They either use damaging chemicals that lift the hair’s cuticle so the strands don’t lie flat against each other, or add glue-like resins that build up on hair, making it feel stiff and unnatural and fall flat fast.
PBAE’s microscopic pattern of thickening dots sit on the surface of the hair, creating the much needed friction and space between every fine hair strand without any of the damage or baggage of conventional technologies. These thickening dots have endurance and don’t break down, even as you run your fingers through your locks, making fullness completely revivable and renewable.
•Hair behaves like full, thick hair with body and volume
•Hair has volume and texture that is revivable and long lasting
Many of our texturizing and volumizing stylers are powered by PBAE to provide texture, body and thickness like you’ve never seen before...without tradeoffs.
The Product Range
with 3 targeted ranges and 1 styling range Living Proof is truly simple, easy & effective for clients.
The biggest anti-frizz technology breakthrough in over 30 years
Transform fine, flat hair to look and behave like naturally full, thick hair
Transform hair to look and behave as if it was never damaged at all
Where effortless style meets cutting-edge science.