to make an appointment Call Warndon 01905 758 880 OR St Martins Quarter 01905 617 406
Stockist of the amazing Wella Koleston Perfect Innosence
KOLESTON PERFECT INNOSENSE - NO PTD & PPD's SAME GREAT RESULT.
Get ready for the start of a new age in colour – the age of Innosense
Koleston Perfect Innosense now available at both Avant Garde salons
We are delighted to join with industry leaders in salon colour, Wella Professionals and introduce a breakthrough innovation: KOLESTON PERFECT INNOSENSE. The first ever professional hair colour brand formulated with ME+, a revolutionary new dye molecule which offers a reduced risk of developing allergy* but with full colour performance.
Naomi at Avant Garde is aware that as more customers become ingredients aware and think about their health and wellbeing, some are seriously attentive to the effects of potentially harmful chemicals in every day products from food to toiletries. People are always looking for a ‘better’ alternative in terms of what they put into or onto their bodies making it a conscious lifestyle choice.
“People who colour their hair are increasingly aware of product ingredients and are conscious of the choices they make. KOLESTON PERFECT INNOSENSE offers them the same perfect results they would expect from the brand but with a reduced risk of developing allergy*.” Naomi - Director & Master Colour Expert
For 20 years Wella scientists have researched how to formulate a molecule that reduces the risk of developing allergy* while maintaining uncompromised colour performance. The revolutionary solution is a new dye molecule ME+,which still contains the molecule part responsible for colour vibrancy, lastingness and coverage, but has a modified shape which reduces the risk of developing allergy*. So simple, it’s brilliant.
The ME+ technology present in KOLESTON PERFECT INNOSENSE has been reviewed and approved by key dermatologists, immunologists and toxicologists. It is the first permanent colour brand formulated with ME+ which offers up to 100% grey/white coverage and 3 levels of lift to receive the quality seal by the independent European Centre for Allergy Research Foundation (ECARF)
On rare occasions hair colour allergies develop like this, mainly caused by two commonly used dye molecules: para-Phenylenediamine (pPD) and para-Toluenediamine (pTD). However, pTD & pPD are not in Koleston Perfect Innonsence
How does it work?
T-Cells are specific cells that check everything entering our bodies for potential danger like bacteria and viruses. When T-cell receptors fit with an unknown or unrecognized substance , they activate the body’s immune system inducing an immune response. But sometimes T-cells get it wrong and harmless substances fit and are perceived as being a danger, activating an immune response. This is what happens when allergies develop in previously non-allergic people, like with common food allergies to nuts or allergies to cosmetics.
However, we need to be aware that although ME+ reduces the risk of developing allergy, there remains a risk of allergic reaction when colouring hair that can be severe. As precaution, Avant Garde always perform an Allergy Alert Test 48 hours before each colouration and follow the safety instructions. If you have ever experienced an allergic reaction to any hair colourant ingredient, such as pTD or pPD, you should not colour as you cannot exclude being allergic to ME+.