• Avant Garde Salons

Avant Garde Salon News

Keep up to date with the latest news from our family of salons across Hereforshire and Worcestershire.

The Avant Garde Journey

Husband and wife team Ian & Naomi Beswick started the amazing Avant Garde journey at ages 19 & 20 back in 2002, when their first salon opened in a health club (Cannons now called Nuffield) with a small three station, two backwash set up. Naomi had been hairdressing for four years at this point, so the ‘salon’ a base for Naomi to work from. The second health club salon opened just 3 years later, as the first salon was a massive success.

A change of direction and a desire to be truly independent led the couple to take the biggest leap of faith in 2008 they opened the Warndon Villages salon. This was, and still is, a truly convenient salon offering city centre luxury just outside the centre.

Ian and Naomi established the business over the next 5 years fighting through the recession and emerging stronger than ever before. The next big plunge in 2014 was a superb city center flagship salon based at Saint Martins Quarter. This was a 16 station super salon, offering the same conveniences as the Warndon salon such as being open 7 days a week with late nights until 9pm. There was also the introduction of what is known as the ‘Avant Garde Experience’, a state of the art backwash section, including massage chair.

This forward thinking and dynamic couple have really embodied the true meaning of being an entrepreneur. They are always looking to improve and grow the business. Change, evolvement and always staying ahead of their competitors is key for them.

Now, in 2017 comes the most exciting and audacious commitment yet! Avant Garde have very recently acquired Peter Prosser hairdressing in Hereford. The two existing Peter Prosser salons, styling team and artistic team makes up over 40 members of staff. Having now four salons has accelerated the Avant Garde brand into several new arenas. Especially with the addition of a training academy and artistic team.

With a team of around 70, over 4 salons and the ability to train the next generation of hairdressers completely in house, and a highly in demand session team; the couple are simply bursting with pride and cannot wait for 2018. This promises to be their biggest year ever.