About Us

'The Avant Garde Experience'
What To Expect When You Visit Our Worcester & Hereford Salons

If you follow us on our social media accounts, then you’ll know that we’re always chatting about the ‘Avant Garde Experience’ and the exceptional and unique service we offer! If you haven’t visited us before, then allow us to give you the lowdown on the client journey.

We’re proud of how beautiful our salons are, and we know you'll love our ‘Avant Garde Experience’ with our famous and much-loved state-of-the-art massage chairs. We’ve worked hard to ensure our salons look amazing, so we also work hard to ensure this is reflected in our customer service!

good salon guide five star rated hair salons in worcester and herefordAll of our clients are treated equally, no matter who or what they’ve come to the salon for! Everyone who walks through our doors are welcomed with a happy face! Latte, cappuccino, or tea? Our hot drinks machine allows you to have unlimited drinks whatever your preference may be, and feel free to use our free WiFi!

We are also proud to say that our multi-award winning Avant Garde Group is in the UK Wella Top 10 Salons list and is rated the very best with a five star award from the Good Salon Guide! 

COVID-Safety At AG Salons In Worcester & Hereford

In line with the latest Government recommendations, we also provide our clients with a COVID-safe experience including social distancing, enhanced salon hygiene, the wearing of masks and visors, and regular hand sanitising.  Read about our COVID-safe measures here

Five Star Customer Service At AG Salons, Worcester & Hereford

We understand nobody wants any nasty surprises at the end of their visit, so all our stylists will always take you through, step by step, what they plan to do with your hair to get the best possible result! This may sometimes mean an added toner or treatment, but listening to the advice of our talented team is always worth it to ensure you get the best possible results!

It’s time to talk about our massage chairs - here’s what one of our lovely clients had to say:

“Firstly I like how the backwash section is away from the rest of the salon, as it really gives you some privacy when it comes to having your hair washed. It also breaks up the visit each time and genuinely is really relaxing as you get to lie back in and receive a massage from the already comfy chairs! It is an added bonus and really does make a difference to the overall experience of going to the salon.” - Poppy, 24 Worcester.

AG keep all your visits documented, so on your next visit whoever your stylists or beauty therapist may be, we can pick up right where we left off! We have a genuine interest in our clients who leave the salon feeling happy and satisfied with the service and level of professionalism provided by AG. 

So if you are looking for the best hair and beauty salons and a memorable pampering experience, look no further!

Of course, we don't expect you to simply take our word for it.  You can read some of our 1800 five star client reviews of Avant Garde Hair Salons in Worcester and Hereford here!

best hair beauty salons in worcester and hereford

Beauty Services In Worcester At AG Salons

Visit our gorgeous Beauty Rooms in our Worcester salons where we offer gel nails, manicures, pedicures, lashes, waxing and spray tanning.    We are waiting to deliver the ultimate pampering experience for men and women - we even have a range of treatments for the guys who fancy a spot of TLC!

Call 01905 617 406 (St Martins Quarter) or 01905 758 880 (Warndon) or book online.  Our AG Salon in Hereford offers a gel nails service.  So if you are looking for long-lasting nails that remain chip-free for up to two weeks, make sure you book in to Avant Garde in Hereford.

The Avant Garde Journey - Where It All Began

Husband and wife team Ian & Naomi Beswick started the amazing Avant Garde journey at ages 19 & 20 back in 2002, when their first salon opened in a health club (Cannons now called Nuffield) with a small three-station, two backwash set up. Naomi had been hairdressing for four years at this point, so the ‘salon’ was a base for Naomi to work from. The second health club salon opened just three years later, as the first salon was a massive success.

A change of direction and a desire to be independent led the couple to take the biggest leap of faith in 2008 they opened the Warndon Villages salon. This was, and still is, a convenient salon offering city centre luxury just outside the centre.

Ian and Naomi established the business over the next 5 years, fighting through the recession and emerging stronger than ever before. The next big plunge in 2014 was a superb city centre flagship salon based at Saint Martins Quarter. This was a 16 station super salon, offering the same conveniences as the Warndon salon such as being open 7 days a week with late nights until 9pm. There was also the introduction of what is known as the ‘Avant Garde Experience’, a state of the art backwash section, including massage chair.

This forward-thinking couple has really embodied the true meaning of being an entrepreneur. They are always looking to improve and grow the business. Change, evolvement and always staying ahead of their competitors is key.

In 2017 they acquired Peter Prosser hairdressing in Hereford, taking on most of the staff members and branching out with a new Training Academy and Artistic Team.  Now with a combined team of around 70 staff and the ability to train the next generation of hairdressers in-house, Ian and Naomi and the AG team cannot wait to introduce more and more people in Worcester and Hereford to the unique Avant Garde Experience.

Best Hair Salons in Worcester and Hereford - Avant Garde Hairdressers

Warndon Villages, Worcester

Our hair & beauty salon in Warndon Villages, Worcester was our very first salon, offering affordable luxury for our clients. People visit us for our fabulous hair and beauty services and simply LOVE our top-to-toe massage chairs, synonymous with all of our salons.  We strive to make each client's visit a memorable one, offering the very latest in colour and styling techniques. 

St Martin's Quarter, Worcester

Avant Garde Hair & Beauty Salon in St Martin's Quarter, Worcester, has been transforming clients' hair since we opened our doors in 2014.  We offer clients a stylish, contemporary and welcoming space and work hard to make the client experience one to remember. A separate room awaits you for the ultimate in relaxation with massage chairs and soft lighting in the spa area. 

Church Street, Hereford

Avant Garde Hair & Beauty Salon in Hereford was previously the award-winning Peter Prosser Salon.  With its very own Artistic Team, super talented stylists and a fantastic reputation, Avant Garde has been taken to the next level with an enhanced customer experience, easy to use booking system and, of course, our fabulous top-to-toe massage chairs!