AG Salons

If you follow us on our social media accounts, then you’ll know that we’re always chatting about the ‘Avant Garde Experience’ and the exceptional and unique service we offer! If you haven’t visited us before, then allow us to give you the lowdown on the client journey.

We’re proud of how beautiful our salons are, and we know you'll love our ‘Avant Garde Experience’ with our famous and much-loved state-of-the-art massage chairs. We’ve worked hard to ensure our salons look amazing, so we also work hard to ensure this is reflected in our customer service!

All of our clients are treated equally, no matter who or what they’ve come to the salon for! Everyone who walks through our doors are welcomed with a happy face! Latte, cappuccino, or tea? Our hot drinks machine allows you to have unlimited drinks whatever your preference may be, and feel free to use our free WiFi!

We are also proud to say that our multi-award winning Avant Garde Group is in the UK Wella Top 10 Salons list and is rated the very best with a five star award from the Good Salon Guide! 

We understand nobody wants any nasty surprises at the end of their visit, so all our stylists will always take you through, step by step, what they plan to do with your hair to get the best possible result! This may sometimes mean an added toner or treatment, but listening to the advice of our talented team is always worth it to ensure you get the best possible results!

The Avant Garde Journey - Where It All Began

Husband and wife team Ian & Naomi Beswick started the amazing Avant Garde journey at ages 19 & 20 back in 2002, when their first salon opened in a health club (Cannons now called Nuffield) with a small three-station, two backwash set up. Naomi had been hairdressing for four years at this point, so the ‘salon’ was a base for Naomi to work from. The second health club salon opened just three years later, as the first salon was a massive success.

A change of direction and a desire to be independent led the couple to take the biggest leap of faith in 2008 they opened the Warndon Villages salon. This was, and still is, a convenient salon offering city centre luxury just outside the centre.

Ian and Naomi established the business over the next 5 years, fighting through the recession and emerging stronger than ever before. The next big plunge in 2014 was a superb city centre flagship salon based at Saint Martins Quarter. This was a 16 station super salon, offering the same conveniences as the Warndon salon such as being open 7 days a week with late nights until 9pm. There was also the introduction of what is known as the ‘Avant Garde Experience’, a state of the art backwash section, including massage chair.

This forward-thinking couple has really embodied the true meaning of being an entrepreneur. They are always looking to improve and grow the business. Change, evolvement and always staying ahead of their competitors is key.

In 2017 they acquired Peter Prosser hairdressing in Hereford, taking on most of the staff members and branching out with a new Training Academy and Artistic Team.  Now with a combined team of around 70 staff and the ability to train the next generation of hairdressers in-house, Ian and Naomi and the AG team cannot wait to introduce more and more people in Worcester and Hereford to the unique Avant Garde Experience.

AG Beauty Salon in Worcester

Step into the serene elegance of our stunning Beauty Rooms at our Worcester salon, where relaxation meets expert care. We offer a full range of premium beauty treatments including gel nails, manicures, pedicures, lash extensions, professional waxing, and flawless spray tanning. Whether you're preparing for a special occasion or simply indulging in some well-deserved self-care, our experienced therapists are here to provide the ultimate pampering experience for both men and women. Come and unwind in our tranquil space, we're ready to make you look and feel your absolute best.